TY  - BOOK
AU  - Peter,J.Paul
TI  - Marketing management : knowledge and skills: text, analysis, cases, plans 
SN  - 0256030731
PY  - 1986///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -