TY  - BOOK
AU  - Hughes,Arthur M.
TI  - Strategic database marketing: the masterplan for starting and managing a profitable, cutomer-based marketing program 
SN  - 1557385513
PY  - 1994///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Data processing
KW  - Strategic planning
N1  - Includes index
ER  -