Hughes, Arthur M. <br/><br/>
Strategic database marketing :  the masterplan for starting and managing a profitable, cutomer-based marketing program / 
Arthur M. Hughes. 
 - Homewood, Ill. :  Irwin,  1994. 
 - xi, 352 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1557385513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.<br/>Strategic planning.