Boon, Louis E. <br/><br/>
Contemporary marketing :  instructor's resource manual / 
Louis E. Boon, David L. Kurtz. 
 - 8th ed. 
 - Chicago, Ill. :  The Dryden Press,  1995. 
 - 699 p. 
<br/><br/><label>ISBN: </label>0030039126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business--Marketing, retailing and salesmanship.