TY  - BOOK
AU  - Boon,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing: study guide 
SN  - 0030039134
PY  - 1995///
CY  - Chicago, Ill.
PB  - The Dryden Press
KW  - Marketing
KW  - Business
KW  - Marketing, retailing and salesmanship
N1  - Study guide prepared by Thomas S. O'Connor
ER  -