Boon, Louis E. <br/><br/>
Contemporary marketing :  study guide / 
Louis E. Boon, David L. Kurtz. 
 - 8th ed. 
 - Chicago, Ill. :  The Dryden Press,  1995. 
 - 650 p. 
<br/><br/> Study guide prepared by Thomas S. O'Connor. 
<br/><br/><label>ISBN: </label>0030039134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business--Marketing, retailing and salesmanship.