Leckenby, John D. <br/><br/>
Advertising management :  criteria, analysis, and decision making / 
John D. Leckenby, Nugent Wedding. 
 - Columbus, Ohio :  Grid,  1982. 
 - xiv, 657 p. : ill. 
 - Grid Series in Advertising and Journalism. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0882442449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management.<br/>Advertising management--Case studies.