TY  - BOOK
AU  - McKee,Daryl
AU  - Johnston,Mark
TI  - Manual of tests to accompany marketing management: a strategic approach 
SN  - 0256085943
PY  - 1990///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Based on : Marketing management : a strategic approach by Harper W. Boyd, Orville C. Walker
ER  -