Jeannet, Jean-Pierre. <br/><br/>
Global marketing planning / 
Jean-Pierre Jeannet, H. David Hennessey. 
 - 3rd ed. 
 - Boston, Mass. :  Houghton Mifflin,  1995. 
 - xxv,896 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0395710456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.