TY  - BOOK
AU  - Kotler,Philip
AU  - Cox,Keith K.
TI  - Marketing management and strategy: a reader 
SN  - 0135582482
PY  - 1984///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Addresses, essays, lectures
KW  - Kotler, Philip
N1  - Includes index
ER  -