Dalrymple, Douglas J. <br/><br/>
Instructor's manual to accompany marketing management :  strategy and cases / 
Douglas J. Dalrymple, Leonard J. Parsons. 
 - 5th ed. 
 - New York, N.Y. :  John Wiley & Sons,  1990. 
 - 499 p. 
<br/><br/><label>ISBN: </label>0471516724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.