TY  - BOOK
AU  - Bateson,John E.G.
TI  - Managing services marketing: text and readings 
SN  - 0030081475
PY  - 1989///
CY  - Chicago, Ill.
PB  - The Dryden Press
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and index
ER  -