Boyd, Harper W. <br/><br/>
Marketing management / 
Harper W. Boyd, Orville C. Walker. 
 - Homewood, Ill. :  Irwin,  1990. 
 - xxix, 892, SI-12 p. : ill. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>025605827X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.