Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 9th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1997. 
 - xxvii, 508 p. 
<br/><br/> Includes index.  Instructor's resource manual and video guide. 
<br/><br/><label>ISBN: </label>0132435284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.