TY  - BOOK
AU  - Bovee,Courtland L.
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 025609196X
PY  - 1992///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Advertising
N1  - Includes index; Donated by Farouk Heiba
ER  -