TY  - BOOK
AU  - Blackwell,Roger D.
AU  - Johnston,Wesley J.
AU  - Talarzyk,W.Wayne
TI  - Cases in marketing management and strategy
SN  - 0030604095
PY  - 1984///
CY  - Chicago, Ill.
PB  - The Dryden Press
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Donated by Farouk Heiba
ER  -