TY - BOOK AU - Frank,Robert H. TI - Microeconomics and behavior SN - 0070218706 PY - 1991/// CY - New York, N.Y. PB - McGraw-Hill KW - Microeconomics KW - Economic man KW - Self-interest KW - Consumer behavior KW - Examinations, questions, etc N1 - Includes index; The theory of consumer behavior--The theory of the firm and market structure ER -