TY  - BOOK
AU  - Quelch,John A.
AU  - Farris,PaulW.
TI  - Cases in advertising and promotion management
SN  - 0256096899
PY  - 1991///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Advertising
KW  - Case studies
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -