Quelch, John A. <br/><br/>
Cases in advertising and promotion management / 
by John A. Quelch, Paul W. Farris. 
 - 3rd ed. 
 - Homewood, Ill. :  Irwin,  1991. 
 - xiii, 908 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256096899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.<br/>Sales promotion--Case studies.