TY  - BOOK
AU  - Rich,Stanley R.
AU  - Gumpert,David E.
TI  - Business plans that win: lessons from the mit enterprise forum 
SN  - 0060913916
PY  - 1985///, 1987
CY  - New York, N.Y.
PB  - Harper & Row
KW  - New business enterprises
KW  - Finance
N1  - Includes index; What investors look for - and look out for--Judging a book by its cover--What do you want to be when you grow up?
ER  -