Rich, Stanley R. <br/><br/>
Business plans that win  lessons from the mit enterprise forum / 
Stanley R. Rich, David E. Gumpert 
 - New York, N.Y. :  Harper & Row,  1985, 1987. 
 - xviii, 220 p. 
<br/><br/> Includes index. 
<br/><br/>What investors look for - and look out for--Judging a book by its cover--What do you want to be when you grow up? 
<br/><br/><label>ISBN: </label>0060913916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises--Finance.