TY  - BOOK
AU  - Larreche,Jean-Claude
AU  - Gatignon,Hubert
TI  - Markstrat two
SN  - 0894261649
PY  - 1990///
CY  - Boston, Mass.
PB  - Boyd & Fraser
KW  - Marketing
KW  - Data processing
KW  - Technology
KW  - Computers and computer technology
N1  - With diskette; Disk is not available (AUA-PL-0013386)
ER  -