TY  - BOOK
AU  - Gruenwald,George
TI  - New product development checklists: proven checklists for developing new products from mission to market 
SN  - 0844232173
PY  - 1991///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - New products
KW  - Product management
N1  - Pick your own playing field--Exploration for opportunity--Screening new ideas--Making a proposal--Development--Market testing--Major introduction
ER  -