Cateora, Philip R. <br/><br/>
International marketing / 
by Philip R. Cateora. 
 - 8th ed. 
 - Homewood, Ill. :  Irwin,  1993. 
 - xxiv, 776 p. 
 - The Irwin series in marketing. .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256105138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.