TY  - BOOK
AU  - Goetsch,Hal
TI  - Developing, implementing & managing an effective marketing plan
SN  - 0844233706
PY  - 1993///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Marketing
KW  - Planning
KW  - Management
N1  - Includes index; Planning prologue--The planning process--Examine--Plan--Implement--Control
ER  -