Goetsch, Hal. Developing, implementing & managing an effective marketing plan / by Hal Goetsch. - Lincolnwood, Ill. : NTC Business Books, 1993. - xv, 249 p. ; 23 cm. Includes index. Planning prologue--The planning process--Examine--Plan--Implement--Control. ISBN: 0844233706 Subjects--Topical Terms: Marketing--Planning.Marketing--Management.