Goetsch, Hal. <br/><br/>
Developing, implementing & managing an effective marketing plan / 
by Hal Goetsch. 
 - Lincolnwood, Ill. :  NTC Business Books,  1993. 
 - xv, 249 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Planning prologue--The planning process--Examine--Plan--Implement--Control. 
<br/><br/><label>ISBN: </label>0844233706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Management.