TY  - BOOK
AU  - Hisrich,Robert D.
AU  - Peters,Michael P.
TI  - Marketing decisions for new and mature products
SN  - 0675206472
PY  - 1991///
CY  - New York, N.Y.
PB  - MacMillan
KW  - Product managment
KW  - New products
N1  - Includes bibliographical references and index; The strategic and market planning process--Organizational issues, product positioning, and innovation strategy--New product ideas : obtainment and evaluation
ER  -