Hisrich, Robert D. <br/><br/>
Marketing decisions for new and mature products / 
by Robert D. Hisrich, Michael P. Peters. 
 - 2nd ed. 
 - New York, N.Y. :  MacMillan,  1991. 
 - xiv, 516 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The strategic and market planning process--Organizational issues, product positioning, and innovation strategy--New product ideas : obtainment and evaluation. 
<br/><br/><label>ISBN: </label>0675206472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product managment.<br/>New products.