TY  - BOOK
AU  - Shimp,Terence A.
TI  - Promotion management and marketing comminications
SN  - 0030266432
PY  - 1990///, 1989
CY  - Fort Worth, Tex.
PB  - Harcourt Brace Jovanovich
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -