Belch, George E. <br/><br/>
Introduction to advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch. 
 - 2nd ed. 
 - Homewood, Ill. :  Irwin,  1993. 
 - 836, SL-6 p. : ill. 
<br/><br/> Includes index.  Donated by Farouk Heiba. 
<br/><br/><label>ISBN: </label>0256105162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.