TY  - BOOK
AU  - Bowersox,Donald J.
AU  - Cooper,M.Bixby
TI  - Strategic marketing channel management
SN  - 0070067570
PY  - 1992///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Physical distribution of goods
KW  - Business logistics
N1  - Includes index
ER  -