Gilly, Mary C. <br/><br/>
Marketing cases / 
Mary C. Gilly, William M. Pride, O. C. Ferrell. 
 - 4th ed. 
 - Boston, Mass. :  Houghton Mifflin,  1989. 
 - ix, 417 p. 
<br/><br/><label>ISBN: </label>0395495946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.