Schewe, Charles D. <br/><br/>
Marketing :  concepts and applications / 
Charles D. Schewe, Robert Weber. 
 - 2nd ed. 
 - New York, N.Y. :  McGraw-Hill,  1983. 
 - x, 192 p. 
<br/><br/><label>ISBN: </label>0070552533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.