Kelley, Eugene J. <br/><br/>
Managerial marketing :  perspectives and viewpoints / 
Eugene J. Kelley, William Lazer. 
 - 3rd ed. 
 - Homewood, Ill. :  Richard D. Irwin,  1967. 
 - 764 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Business--Marketing, retailing and salesmanship.