TY  - BOOK
AU  - Chapman,Randall G.
TI  - Brandmaps: the competitive marketing strategy game 
SN  - 0135974518
PY  - 1997///, 1996
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Computer simulation
KW  - Product management
KW  - Computer programs
KW  - Product Management
N1  - Includes index
ER  -