Clancy, Kevin J. <br/><br/>
Marketing myths that are killing business :  the cure for death wish marketing / 
Kevin J. Clancy, Robert S. Shulman. 
 - New York, N.Y. :  McGraw-Hill,  1994. 
 - xxxv, 308 p. : ill. 
<br/><br/><label>ISBN: </label>0070111243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.