TY  - BOOK
AU  - Dunn,S.Watson
AU  - Barban,Arnold M.
TI  - Advertising: its role in modern marketing 
SN  - 0030016738
PY  - 1978///
CY  - Chicago, Ill.
PB  - The Dryden Press
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -