Dunn, S. Watson. <br/><br/>
Advertising :  its role in modern marketing / 
by S. Watson Dunn, Arnold M. Barban. 
 - 6th ed. 
 - Chicago, Ill. :  The Dryden Press,  1978. 
 - xxviii, 802 p. : ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030016738 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.