McDaniel, Carl D. <br/><br/>
Contemporary marketing research / 
Carl McDaniel, Roger Gates. 
 - 2nd ed. 
 - St. Paul, Minn. :  West Publishing,  1993. 
 - xxxiv, 757 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0314010262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.