Lovelock, Christopher H. <br/><br/>
Marketing challenges / 
by Christopher H. Lovelock and Charles B. Weinberg. 
 - New York, N.Y. :  McGraw-Hill,  1985. 
 - xix, 665 p. : ill. 
<br/><br/><label>ISBN: </label>0070387869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Problems, exercises, etc.