Nylen, David W. <br/><br/>
Advertising :  planning, implementation, & control / 
by David W. Nylen. 
 - 3rd ed. 
 - Cincinnati, Ohio :  South-Western,  1986. 
 - vii, 700 p. : ill. 
<br/><br/><label>ISBN: </label>0538195908 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.