Bovee, Courtland L. <br/><br/>
Contemporary advertising / 
by Courtland L. Bovee, William F. Arens. 
 - 2nd ed. 
 - Homewood, Ill. :  Irwin,  1986. 
 - xxvii, 629 p., I-15 :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>The evolution of advertising--The social and legal aspects of advertising--The advertising business. 
<br/><br/><label>ISBN: </label>0256033021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.