TY  - BOOK
AU  - Yip,George S.
TI  - Total global strategy: managing for worldwide competitive advantage 
SN  - 0131244884
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -