Lovelock, Christopher H. <br/><br/>
Services marketing / 
by Christopher H. Lovelock. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1991. 
 - xvi, 526 p. :  ill. 
<br/><br/><label>ISBN: </label>0-13-807066-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries.<br/>Marketing.