Bovee, Courtland L. <br/><br/>
Marketing / 
Courtland L. Bovee, John V. Thill. 
 - New York, N.Y. :  McGraw-Hill,  1992. 
 - xxxi, 761, I-36 p. : ill. 
 - McGraw-Hill Series in Marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070067341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.