Gelb, Betsy D. <br/><br/>
Marketing is everybody's business / 
Betsy D. Gelb, Gabriel M. Gelb. 
 - 3rd ed. 
 - Santa Monica, Calif. :  Goodyear Pub.,  1980. 
 - ix, 212 p. : 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0830254927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--United States--Case studies.