Chai, Sun-Ki. <br/><br/>
Choosing an identity :  a general model of preference and belief formation / 
Sun-Ki Chai. 
 - Ann Arbor :  University of Michigan Press,  2001. 
 - viii, 344 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 257-320) and index. 
<br/><br/><label>ISBN: </label>0-472-10701-1 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rational choice theory.<br/>Group identity.<br/>Identity (Psychology)