Corporate strategy and product innovation / 
edited by Robert R. Rothberg. 
 - 2nd ed. 
 - New York, N.Y. :  The Free Press,  1981. 
 - xiv, 529 p. 
<br/><br/><label>ISBN: </label>0029275202 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Addresses, essays, lectures.<br/>Product management--Addresses, essays, lectures.