TY  - BOOK
AU  - Wind,Yoram J.
TI  - Product policy: concepts, methods, and strategy 
SN  - 0201083434
PY  - 1982///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Product management
KW  - New products
N1  - Includes bibliography and index
ER  -