TY  - BOOK
AU  - Edwards,Charles M.
AU  - Lebowitz,Carl F.
TI  - Retail advertising and sales promotion
SN  - 0137750986
PY  - 1981///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Retail trade
ER  -